We know that the whole point of utilizing social media and building a list is to get your audience to take action. You either want them to make a purchase, engage, come to an event, etc…
But if you’re doing too much or the sales experience isn’t a good one for your customer you won’t see the results you are looking for. With the holiday season coming there’s some things that I would like you to avoid to ensure the success of your holiday promotions.
1. Broken links
The worst thing would be if someone sees a product on your site, goes through the buying process and when they hit pay now they see page not displayed. That would not be good for business. Make sure you go through the buying process yourself to ensure that all of your links are going to the right destination. Don’t miss out on sales because of Broken links.
2. Give me details
If you are going to ask someone to click here to go to your website, why?
When it comes to call to actions make it easy on your audience. If you give the customer the right information from the beginning they’ll be amped enough to take action. Don’t be so long and drawn out. You can easily lose their interest that way. Find a balance between giving them the details and keeping it short and sweet.